Our commitment to you is quality.

Established in 1979. We have been in business in the same location for over 40 years. We are located in the heart of the diamond district on 47th street and Fifth Ave. We have been making quality jewelry at affordable prices for years. Customer satisfaction is our main concern. We treat every customer as if they were our "only" customer. Our motto is "Give the Customer More than they expect."

We specialize in diamonds, especially GIA certified diamonds, gold and platinum. We also make custom jewelry. If you have a special design, we can create it for you. We also purchase your unwanted gold, diamonds and watches.